Creating A Community
I was reading an article on BNET- which I highly recommend by the way, and there was an article describing a farming tribe in what we would probably describe as a third world country. They were describing a conversation that they had with an elder of the tribe and his intrigue or perhaps disdain is a better word, for our obsession with individualism. While I believe strongly in respect for the individual, the elder was concerned that our obsession with the individual could have negative consequences like politics, dissension, and strife. He pointed out that without community the individual is finished. As I have pointed out somewhat facetiously before - Simon and Garfunkle may be a rock or an island, but the rest of us need other people.
If you think about it organizations that have a strong sense of community or mission have very high performance cultures. That is the basis of my concept of Compliance to Commitment(TM).
We talk about that concept today in somewhat different terms when we talk about engagement. Mutual trust and respect, shared values, a clear vision that we all support. That sounds a lot like a community doesn't it?
As we look at the days ahead I think that employees and consumers will be looking for a sense of community as well. Our trust in many of our institutions has been deeply shaken. We are looking for something to believe in. I have seen a lot of posting on LinkedIn and other places about what management and leadership should be doing in this time to create some sense of security for their employees. Perhaps building a sense of community and trust is a good start.
In my previous organization we took the idea of community very seriously. We felt strongly that we had a purpose of serving both our members and the community. We encouraged our employees to get involved in a variety of activities and causes. The results were overwhelming. Our employees volunteered at over double the national average. It showed up in our business as well. Our members saw us as part of their community and were proud of their association with us. That was reflected in our business numbers.
For those of you that are running businesses you might want to ask yourself- Have I created a community in my organization? You might ask even further am I connecting with the community at large?
The latest research from BlessingWhite would tell you that the highest level of engagement is pride of association. It would appear that building a community isn't just good citizenship- it is good business!
Labels: community, engagement, involvement, teams
