Building a Better "Mousetrap"

I am kind of excited. I am in the process of pulling together a group of collaborators to talk about the importance of building a strong employment brand and engagement.

I am excited on a couple of levels. Anyone that knows me knows that I am passionate about these subjects to a level where folks get tired of hearing me. I can't help it, I just fervently believe that this kind of a model working together is just bluntly superior to any other organizational model in the long term, and it works for all kinds of organizations; private or public sector and for profit or not for profit.

I am also excited about the opportunity to educate people about what engagement is and engagement is not. Engagement is not satisfaction and engagement is not "happiness". Engagement is discretionary effort freely committed to by employees in support of a common set of goals, values, and objectives. It is also viral. Your customers and your community will "catch it" to if it is done right.

The last reason I am kind of excited is that this initiative as we envision is a collaboration between the local educational community, the business community and others to begin building a framework for an economic plan for a community that has desperately needed one for a long time; and we are planning to do it together.

We are also going to explore root causes and the real foundation of engagement and strong brands and show local businesses two key things:

• This isn't just about big businesses with big advertising budgets
• The basic building blocks are pretty easy and there are resources in every community to help "spread the virus".

I like "win-win" solutions, and personal responsibility, and action rather than inaction. Think local, act local. I like it!