Mark Herbert

 Mark Herbert

Mark F. Herbert has over 30 years of combined corporate management and consulting experience in industries ranging from high technology and financial services to healthcare and ecotourism. His most recent corporate role was as Chief Operating/Relationship Officer for one of Oregon's largest credit unions.

Mark is a Principal for New Paradigms LLC a management consultancy specializing in helping organizations effectively and successfully embraces change and engages their workforces.

He possesses a BS in Management from Arizona State University, attended graduate school at the University of Oregon's Institute for Industrial Relations, and has received specialized training certifications in programs regarding facilitating change, sales and service management, employee communications, and human resources management.

Using a model based on an integrated, systemic approach that includes strategies to address five key elements: respect, responsibility, information rewards, and loyalty; Mark facilitated and led teams and initiatives resulting in increased market share, improved profitability, and received national recognition for programs in education and healthcare management while officer at a large credit union. He has been a speaker and presenter at conferences on a local, regional, and national basis on leadership, change management, and human resources related topics.

Selected Accomplishments

  • 2007 Shining Star Recipient from the Eugene Area Chamber of Commerce for Outstanding contributions to the community.

  • 2007 selection to Credit Union Executive Society’s “Rising 100”- top 100 non-ceo’s in CU industry.

  • The development and implementation of a program to recognize excellence in public education incorporating the efforts of two Chambers of Commerce, three school districts, and a major university.



 Molly Scurto

Molly B Scurto is a Senior Associate with New Paradigms LLC.

Molly's particular expertise is in leadership, communication, engagement strategies, human resource management, mentoring and coaching, facilitation and team process coordination, and strategic planning initiatives, including corporate culture.

Molly possesses Bachelors and Master’s Degrees in Education and Education Administration and additionally is a certified Master Trainer for AchieveGlobal, a certified Professional in Human Resources, and in the Keychange Institute coaching and facilitation process.

Molly possesses over 20 years of consulting experience including the public and private sector working with clients including health care, industrial products, retail services, transportation, aggregates and construction and others.
Molly is based in Lane County Oregon.



 Jacqueline Rice

Jacqueline Rice - Practice Manager, Strategic Planning and Implementation

Jacqueline (Jackie) Rice heads our strategic planning and implementation activities. Jackie's proven capabilities in business planning, business development, market and competitive analysis, strategic research and executive decision support were well established serving organizations including John C. Lincoln Health Network, PeaceHealth Oregon Region, PeaceHealth Medical Laboratories and Beckman Instruments.

Jackie brings these capabilities to our clients in developing and executing strategies and initiatives with a primary focus in the healthcare and not for profit sectors.

Jackie's education and experience includes over 30 years of managerial and executive experience, Bachelor of Science degrees in Microbiology and Medical Technology, an MBA, and certification as a Fellow of the American College of Health Care Executives (FACHE).



Rhone Lee


Rhone E. Lee is a new Principal for New Paradigms LLC.

Rhone has over 35 years of combined Human Resources and corporate management experience in high technology (integrated circuit manufacturing / data capture) and retail. Most recently he was in a corporate regional role as the Vice President, Human Resources – Americas for a global technology firm (Datalogic).

Rhone possesses a bachelor’s degree in applied Behavior Analysis (Psychology) from the University of the Pacific, and has received specialized training and certifications in programs regarding behavioral interviewing, sales compensation, human resources management and leadership development.

Rhone has been a pioneer of successful Human Resources initiatives including: 360 degree feedback; market-based design of compensation and benefits systems, succession planning; right-sizing, talent management and acquisition integration.

Rhone’s global experience ranges from start-ups to large multinational corporations. He has supported the local community and Lane County’s partners through agency Board membership and partnership with successful cooperative business initiatives.

Selected Accomplishments

  • Implemented a socio-economic work model based on an integrated, systematic approach that focused strategies to address four key elements: Ownership, Accountability, Empowerment, and Reinforcement

  • The development and implementation of an initiative to bring collaboration and value to business and academia while simultaneously addressing the community’s needs. This was an innovative approach to provide employees with wholesome meals; support the local junior college with training and work experience in catering and hospitality; and support for feeding the hungry in the local community