A few years ago a client of mine shared a conversation he had with another CEO of a high technology firm who was lamenting that a particular large Midwestern city had a significant shortage of qualified engineering talent. He asked his friend how he had come to that conclusion and his colleague indicated they had been recruiting for talent for almost eight weeks with limited results. My client responded, “There isn’t a shortage of talent, your company has a lousy employment brand. Do you think if Apple or Google were recruiting in this same location they would have any difficulty recruiting the talent they need?”

My client is exactly right. Certain companies and I would include organizations like Amazon, Google, Apple, and Zappo’s among them, don’t have any issues recruiting the talent they require. They have managed to achieve a certain cachet not only about their products, but about their company. They have a clearly defined employment brand.

People join cultures not organizations and they leave managers not companies. Your product or service brand will never be better than your employment brand.

Here is another reality check- The workplace is about to span five generations for the first time ever in history; Silents, Boomers, Gen X, Millennials, and Gen Z.

A 2014 study reported that some 41 percent of respondents said the most important factor in their decision to apply to an organization was a company’s values. Nearly half of all candidates said their first relationship with a company was as a candidate — which means that’s the juncture when employers have to get it right.

Another reality is that to a large extent leadership in developing new social models is going to have to come from the private sector.

In the business world we have a population of approaching twenty percent that are actively disengaged in their current employment environment. That means they come to work every day pissed and minimally productive. The costs of that have been well documented in terms of absenteeism, lost productivity, health care expenditures relating to mental health, obesity, and other factors.

Do we really think that meaningful leadership in addressing these issues is going to come from our elected officials? Especially considering that there is a large population that is refusing to acknowledge the outcome of the Presidential election. Added to that I would have to say that many of the selections the President elect has made for Cabinet appointments give me pause. These folks don’t seem to be interested in making the world a more collaborative place.

Our leadership models are in large part stuck in the past. We still focus very heavily on what my colleague Geoff Searle refers to as technical intelligence. Technical intelligence doesn’t build trust and trust is foundational to a solid employment brand.

Dustin McKissen, founder and CEO of McKissen and Company, talked about this in a blog post in Inc Magazine, The Rotten Core of Every MBA Program.

He specifically cites our ongoing infatuation with Frederick W. Taylor and his Scientific Management models-

While Taylor's theories are viewed as harsh and impractical today, his work was still cited in every class I attended that discussed the roots of modern management science. What's not often discussed is how little Taylor thought of the people who actually produced products in the factories he studied.

I mentioned that in a recent blog post. Traditional MBA programs train candidates to be what Lawrence Miller described as Bureaucrats and Administrators in a book he published almost 30 years ago. Given his observation and the fact that McKissen published his observations just a few months ago I am pretty bummed.

The competition for the best talent is on the upswing and my personal experience validates the conclusions of the 2014 study- the new employee is looking for a role where they feel challenged and congruent with the values of the organization.

The concept of human capital and maybe even human resources is dead. We hire whole people and rent their talent. They aren’t disposable assets and are going to require the same care and feeding as customers, maybe more and like customers their ability to cut through the bullshit are being honed and applied.

 

Step back and look at your approach to talent and people systemically or suffer the consequences…..

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